Nicaragua
to St Peter Port
BEAN 14, the local coffee bean
roast and grind
company, has set up a direct Guernsey to Nicaragua link that has been rewarded
with record beating sales.
Chris Bader – the company’s
founder – was invited to
Nicaragua by their coffee development agency on a
research and judging tour of small, remote coffee farms. He was sufficiently
impressed by improving standards there to include some of the best independently
farmed beans in his best selling St Peter Port blend.
Now his faith in
the beans has been
rewarded by local shoppers who have made it their favourite over other ground
coffee blends on sale.
‘We were delighted and also a bit shocked to be included in
the Nicaraguan tour. To be involved because of our tasting expertise is really
flattering. Then when Checkers told us that our St Peter Port blend
was their number 1 seller last year
we were once again delighted but rather surprised to out-do the better known
imported brands,’ says Mr Bader.
‘We included
the Nicaraguan beans in the
blend because of their taste. Then meeting the farmers face-to-face and doing
on-site testing shows me that the taste is getting continually better, as the
farmers understand the rewards of improved quality.
‘When Guernsey
shoppers buy our blends
they appreciate that the beans are
freshly roasted and ground here in the island. They can also enjoy knowing that
they are making a direct and dramatic difference to the lives of communities on
the other side of the world.”
Bean 14 is fast developing
as a local food success
story. The company now supplies leading local cafés and hotels with bean blends
as well as retail and direct sales. After just over two years, the business has
now expanded sufficiently to re-design and upgrade its packaging ready to
engage even more local coffee purchasers.
Ends